"PAPPAFISH"! MARCHE REGION - FOOD EDUCATION CAMPAIGN IN SCHOOLS 2013/2014

MARCHE REGION - MEASURE 3.4 DEVELOPMENT OF NEW MARKETS AND CAMPAIGNS ADDRESSED TO CONSUMERS 2007/2013 – Regional bylaw (EC) No 1198/2006 ART. 40 - DGR No 512/2013 FOOD EDUCATION CAMPAIGN IN SCHOOLS “EAT WELL, GROW HEALTHY!” and “A FISH FOR EVERY SEASON”
PappaFish” Eat well, grow healthy!” It’s a food education campaign promoted by the Marche Region to introduce fresh local fish in regional school canteens. PappaFish is a unique project in Italy, made possible thanks to the European Fisheries Fund (EFF).
For the first time, local fishery product is at the center of a comprehensive strategy involving primary and secondary public schools across the whole region, governments, operators, food technologists and the whole fishing industry in the Marche region.
The goal was to get children used to eating oily fish and seafood and make them discover that is not only wonderful and healthy, but it’s great fun as well. At the same time, we also wanted to educate new generations to ethical consumption, respect for the environment and cultural identity. Thanks to “PappaFish”, for the first time, fresh, local and seasonal fish has replaced frozen fish in school canteens, thus significantly improving school catering quality.
Partners in Service ltd is in charge of developing and managing the accounting of “PappaFish”. Partners in Service supported the following eight municipalities in the province of Ascoli Piceno: Spinetoli, Grottammare, Monteprandone, Offida, Monsampolo del Tronto, Folignano, Colli del Tronto and Acquaviva - plus Fabriano (AN).
As part of the educational campaign, students were trained and guided to get to know fresh local fish coming from the Adriatic Sea. Fish is an important but critical part of a healthy eating regimen, since children tend not to eat it.
Our goal is to get children used to eating oily fish and seafood, and make them discover that is not only tasty and healthy, but it’s great fun as well.
At the same time, we are in charge of educating new generations to ethical consumption, respect for the environment and cultural identity.
The project features two simultaneous phases. During the first technical-experimental stage, where we periodically included fish courses in school canteen menus, and made them even tastier and creative (e.g. risotto topped with oily fish ragù sauce) with the help of chefs and canteen committees. Children rated their appreciation by means of simplified questionnaire (for example, with colored stickers: green: I like it / red, I don’t like it) so that we could improve recipes and build targeted educational projects.
The second part took place in classrooms, with educational tours, storytelling and creative games, practical lab, artistic activity and other psycho-pedagogical interventions, developed with teachers to tailor the activities to the children’s age and the needs of the class.
Partners in Service SRLs was in charge of presenting projects and managing food education, by customizing it for different age groups and school needs. We also dealt logistics and accounting for the project “PappaFish” “Eat well, and grow healthy”, for the following municipalities in the province of Ascoli Piceno:
Grottammare (AP) Unified School “Leopardi” GROTTAMMARE
216 pupils of the nursery school located in Via Battisti
72 Nursery pupils and 99 Primary pupils of the school in Via D. Alighieri
85 Nursery Pupils and 120Primary Pupils of the school in Via Marche 15
Monsampolo del Tronto (AP) Unified school “De Carolis”
26 pupils of the primary school of Monsampolo del Tronto - Via Cavour Monsampolo del Tronto,
98 pupils of the primary school in Monsampolo delTronto - Via Giovanni Pascoli Monsampolo del Tronto “Fraz. Stella ”
55 pupils of nursery school in Monteprandone - Via Borgo Monte
126 Pupils of the Primary School of Monteprandone - Via Borgo Monte
• Offida (AP) Comprehensive School Offida
113 pupils of the nursery school in Offida - Piazza Baroncelli 1
90 Pupils of the Primary School in Offida - Viale Repubblica 38
Spinetoli (AP) Unified School of Spinetoli
187 Pupils of the Primary School of Spinetoli - “St. PERTINI “(Fraz. Pagliare Del Tronto)
133 pupils of the nursery school of Spinetoli - Via Cinaglia n. 9 (Fraz. Pagliare Del Tronto)
47 nursery pupils of the school in Spinetoli - Via Molino (suburb St. Pius X)
53 nursery pupils of the school of Spinetoli - Via Belvedere, Spinetoli
• City of Fabriano (AN)
1,300 Students
PIS ltd guided 13 nursery and primary public Schools, in the following municipalities around the Ascoli Piceno province: Grottammare, Monteprandone, Monsampolo del Tronto, Offida and Spinetoli. We have distributed approximately 22,950 meals made with local fish to 1,420 children, and 141 full meals with first and second course made with fish, during fall-winter as well as spring. We have used approximately 30 tons of local fresh fish, which was cleaned, filleted and served (no fishbones please!)
Anchovies, goatfishes, horse mackerels, mantis shrimps, sardines, mackerels, gurnards, but also mussels, clams and even trouts are just some of the 15 types of fish and shellfish that students enjoyed, at least two / three times a week, depending on season and availability.
All of them were cooked according to more than 30 recipes, and made even tastier and creative (e.g. mussel risotto, oily fish ragù sauce, oven-baked anchovies, whiting fillet, rainbow trout with seafood salad ) with the help of school canteen chefs.
We have printed and distributed 1,700 “PappaFish” recipe-books, with the aim of raising awareness among families and children for a smart consumption of fish from the Adriatic Sea. Eating fresh fish is good for your health and eating according to season, thus at an affordable price, is even better.
In this sense, we wanted to provide families with an additional tool: by choosing to consume oily fish, which has a high nutritional value (a great omega 3 source) and is tasty and reasonably priced, they will save up and enjoy a quality product. Moreover, this will ensure the natural reproduction cycle of the species and respect the biodiversity of our sea.
Family participation is one of the strengths of the project. Dr. Barbara Zambuchini, Biologist, Nutritionist and Head of the Food Education Management project at PIS ltd -CEA Centre, says: “It’s within the family that children learn their eating behaviors and share what they experienced in other educational settings, such as school “